We have recently seen some blockbuster acquisitions of internet real estate, in the form of premium dotcom domain names. NFTs.com was acquired for a reported $15 million and HubSpot acquired ...

Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...

An exact match keyword in a Search campaign will always win over PMax. Beyond that, it goes to Ad Rank. We do not block exact match from causing an ad to serve in Copilot, it's just that the odds of a ...

In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report ...

With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can ...