A key advantage of AI is its ability to support personalized journeys for attendees from start to finish: • Before the event, ...

If you're an event marketer, you'll agree that the past couple of years have been a crazy ride, with new challenges, hurdles and curveballs. However, you've figured out a way to not only sustain the ...

Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the ...

ROCKVILLE, MD / ACCESSWIRE / November 6, 2024 / Brands across the Fortune 1000 are leaning into experiential marketing for 2025, according to Event Marketer Magazine's EventTrack-the largest, most ...

This current event marketing article is going to break down how to do that well. We’ll cover setting things up right, making ...

Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Event Marketer was founded in 2002 to serve the information needs of strategic brand-side marketers across the spectrum of experiential marketing. Today it is the world's largest information resource ...

The Year's Biggest Research Report on Experiential Marketing: EventTrack 2025 Unveiled ROCKVILLE, MD / ACCESSWIRE / November 6, 2024 / Brands across the Fortune 1000 are leaning into experiential ...