NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display ...

Google on Thursday introduced connected television (CTV) features in Display & Video 360 after bringing Google audiences to connected TVs earlier this year. Today, the company announced tools ...

Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and ...

Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ...

Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Why we care. As ...