Generally speaking, marketers’ main goals are to move one of two needles: revenue or brand awareness. When evaluating success, however, many marketers may waste time on vanity metrics. These vanity ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Traditional search engine optimization efforts are now incorporating GEO (generative engine optimization) principles to ...

Dealer marketers face rising pressure to prove ROI as costs rise, with panellists calling for better visibility from online ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

Fairfield Residential’s Aaron Donofrio and MHN’s Corina Stef reveal how data and human judgment come together to turn digital campaigns into real portfolio performance. In this episode, Aaron Donofrio ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

In today's digital era, marketers have a slew of options to choose from, each claiming to be the key to success. This can make navigating the world of digital marketing daunting for businesses as they ...