Is content marketing the “next big thing”? It is likely that you are familiar with the saying ‘content is king’. People are still claiming it to be next big thing in online marketing – which is a lie.

Not all digital content is created equal. With the wrong strategies, digital content can underwhelm. With the right ones, it can educate, entertain, convince, distinguish, inspire and more. Whatever ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

In the market for a Digital Experience Platform (DXP)? Map out your content strategy first. Here's why. The digital-first drumbeat that started during the pandemic is only getting louder. Your ...

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different types of experiences, particularly when it comes to luxury brands. They’re ...

How do you manage the restraints placed on digitally marketing an alcohol brand? Heineken is famous for its aspirational, cool, shareable digital content but we also have a role to responsibly tell a ...

Customers are quick to reward companies that offer them an outstanding customer experience (CX). They buy more often. They rave on review sites. They try new products. With this in mind, it only makes ...

This is the next phase of digital marketing: aligned, adaptive and built for how consumers actually search, engage and buy. Your current digital marketing strategy won't hold up in 2026. Here's the ...

GILBERT, Ariz., Feb. 17, 2021 /PRNewswire/ -- Digital content without a persuasive story is doomed to get lost in the massive online sea of mediocre blog posts and boring social media accounts. That's ...

CBS News and Stations announced expanded roles for two key digital executives. Sahand Sepehrnia will move to a new role as executive vice president of digital content strategy and business for CBS ...