Ever read some new scientific study and thought, “Can I trust this?” Well, you’re not alone. With all of the research floating around, it’s kind of tricky to know what’s legit and what’s not. Need a ...

Different analytical methods have a significant impact on the results of scientific studies. This is demonstrated by a study conducted by an international research team. In the study, more than 300 ...

Founders know the mantra: make data-driven decisions. In recent years, the scientific approach to nurturing start-ups—developing hypotheses, collecting evidence that either supports or refutes them, ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really ...