A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

When it comes to email design, many questions arise. How many colors should you use? What are the best fonts or image formats? Should every email include images? There’s a lot to think about. That’s ...