Color science provides standards of measurement and quality control to make sure one batch of red iPods is the same shade as the next, that a can of kiwi-colored paint is as brilliant as the sample ...

Robin Washington, the Forward’s editor-at-large, shares his thoughts on the largest-ever study of Jews of color and about that time he was mistaken for Rod Carew at his own Twin Cities synagogue.

When you bring home the wrong color of paint from the hardware store, it may not be your foggy memory at fault. A new study finds that while the human brain can distinguish between millions of colors, ...

The naming of colors has long been a topic of interest in the study of human culture and cognition — revealing the link between perception, language, and the categorization of the natural world. A ...

A great primer to color: David Appleman’s “Summer Sunrise,” acrylic on canvas. Photos courtesy Asheville Art Museum it can be expected that there will be 50 reds in their minds. And one can be sure ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

A new study from the University of Arizona reveals that color vision in animals evolved around 500 million years ago, much earlier than the appearance of colorful fruits and flowers. The research, ...

The new research is the first to look back at early mammals in full color. Using advanced fossil imaging methods and a thorough examination of the pigment-producing cells present in living mammals, ...

The study revealed that another mineral, ferrihydrite, a water-rich ferric oxyhydroxide, is widely present in Martian dust ...

Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It’s hard to make perfect sense of the study, which explores ...

IN the brave days of Haroun A1 Raschid and the fairy princes what is now a notable cause of ennui was its most popular cure. When the great men of that legendary part of history that is too original ...