Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies.

A large number of creative briefs stink, and clients shoulder much of the blame. That’s the conclusion of a new ANA whitepaper, “Better Creative Briefs,” completed by the ANA Briefing Task Force that ...

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...