Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Running a successful business goes beyond creating a valuable product or service. Identifying functional pathways through which these products can reach customers is equally vital. These pathways are ...

The ways that customers learn about and buy products and services is constantly evolving. Companies try to adapt their business models to the rapidly changing environment but these traditional method ...

From light duty MRO and construction materials suppliers to heavy equipment manufacturers, the industrial manufacturing sector is suffering its worst decline in decades. This decline is placing an ...

Shopify Plus merchants can access the Launchpad management platform from their Shopify Admin page and automate potentially complex commerce events such as changing product pricing at the predetermined ...

For technology vendors, getting the most out of a relationship with channel partners requires more than merely funneling them through the program registration process and barraging them with materials ...

As part of CRN‘s Top 100 Executives Of 2022 list, we highlight 25 sales executives leading the channel charge. The best channel sales leaders understand that going the extra mile for partners is a win ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...