It is has been calculated that finding new customers costs six to seven times as much as retaining an existing one. Obviously the cost-conscious business will want to keep this as low as possible and ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

When you sell B2B, you don’t normally sell to just one person. You're selling to a group of decision-makers who have different levels of influence and different positions in the company. Apart from ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on how to visualize them. If you’ve had trouble deciding on a format for your ...