Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

Duties include (but aren’t limited to): Greet and engage with customers who are passing the demo table; talk about the brand and benefits of the product; promote sales of the brand and encourage ...

From VT Cosmetics to Tirtir, many of the so-called rising K-beauty brands are built by young founders with little to no experience in the cosmetics industry. In a now familiar script, a wide range of ...

The first skin care company that will roll out the improved sampling packets is Origins, who helped develop the new format. For a growing number of beauty brands, having a purpose helps their products ...

Seeking for Brand Ambassadors for our Sampling and Tasting Programs. In this role, you will represent the brand at retail stores, local events, engage with potential customers, and promote awareness ...

The amount of noise The Row’s annual sample sale generated last weekend was perhaps antithetical to the brand’s ultimate quiet luxury status. But what else could be expected? The brand’s legions of ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...