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The biggest lesson from Tim Cook’s 15 years as Apple CEO: You don’t have to be a jerk to make tons of money

These days business greatness is paired with terrible behavior. Tim Cook reminds us decency and wild success are not incompatible. Unless you’ve been living under a rock the last few days you know ...
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Tim Cook’s biggest win in 15 years with Apple was with the Macs

August 2011. That is when Tim Cook took on the mantle from Steve Jobs as Apple CEO and ushered in a new era. Now Jobs wasn’t just the CEO of Apple, he was also the co-founder. So Cook naturally had ...