I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

In social media marketing, there’s a huge difference between the “B” and the “C”. B2B stands for business-to-business, and B2C stands for business-to-consumer. These models are distinctly different, ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

In my last SaaS+ series article, I covered the six core architectural concepts you need to think about when building a SaaS+ company. There are a number of benefits that come from putting the right ...

Changes are afoot in the business-to-business (B2B) landscape – and as we’ve heard recently from leaders in the space, many of them think it’s time for B2B’s golden age as work becomes more creative ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...