The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 deadline ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David Rowlands, head of content at B2B Marketing, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. For years, we’ve talked ...

This is why creativity in B2B video still matters in the emerging world of AI discovery. Emotion drives decision-making. B2B ...

Planning for each year in recent memory begins with this directive from management: “You’ll need to deliver more stuff with fewer resources.” Sometimes this message is accompanied by: “Oh, and you’ll ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

The marketing, sales and finance functions are critical to the success of a business. Yes, I’m aware this isn’t a life-altering discovery. However, I think we can agree that clear alignment between ...

The business-to-business marketplace is infinitely more complex, and therefore, more challenging, than most of the business-to-consumer verticals. This reality extends into search marketing as well.

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.