For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

From envisaging a piece of furniture from a catalogue in your own home to accessing additional video content in your favoured publications, augmented reality technologies offer a wealth of ...

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads. The SapientNitro display at the annual eTail East conference ...

New solution helps brands increase conversions and reduce returns by enabling the 3D, augmented reality, and photorealistic image and video content that enhances the customer journey SAN JOSE, Calif.- ...

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more ...

The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

In today’s sea of flashing screens and endless ads, it’s tougher than ever for brands to cut through the noise. A catchy slogan or striking visual can still turn heads, but to leave a lasting ...