If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

A new report suggests that Apple is planning to add search ads whenever this function is used on the Apple Maps app starting next year. According to the latest edition of Mark Gurman's Power On ...

The European Commission today said it found that Apple Maps and Apple Ads should not be designated as "gateways" under the EU ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Next year Apple will introduce more ads in the App Store because, of course, the company needs more money. An update on Apple’s Ads website says more ads will appear across search queries, appearing ...

Apple Maps might be getting ads, and a lot of us aren't happy about it. According to Bloomberg's Mark Gurman, who has a track record of leaking Apple news before they're official, Apple is turning its ...