Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for the first time.

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earlier this year, for ...

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July, the Online Publishers Association announced ...

Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. Advertising on TV streaming platforms is growing. The huge shift ...

Just think: 10 years ago, you probably hadn’t even heard of YouTube. Now, a little more than a decade since the platform officially launched and nine years since Google bought it for $1.6bn, people ...

In-vehicle advertising is an area which is due to accelerate growth in the DOOH (digital out-of-home) market, with a wide array of carpooling and navigation apps set to capitalise on this sector.

A strong user acquisition (UA) strategy is behind every successful game. UA is a fiercely competitive environment and picking the right ad format to acquire loyal and engaged users for your app or ...

Ahead of its virtual upfront presentation on Monday, NBCUniversal has unveiled a set of advertising innovations ranging from new formats to augmented-reality shopping. Interactivity is the central ...