For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports that 43% of ...