“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online ...

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has ...

Ad Ops, a.k.a advertising operations, is a world of its own. It involves tasks such as ad management, ad revenue optimisation, ad performance reporting, site management, and more; all directed towards ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

In the realm of digital advertising, managing investments across various media channels is essential. This process, known as ad operations, aims to meticulously measure, track, and optimize ...

In two recent interviews, Jarred Wilichinsky, Paramount’s SVP of ad operations, explained the story behind the Paramount ad experience. He discussed what it took to oversee three different properties’ ...

NEW YORK, N.Y.—Preman Narayanan, a veteran of some of the leading companies in targeted television advertising, is joining Hearst Television as vice president of ad operations and information services ...

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

Operations managers in almost any business are key personnel in upper-level management that make sure the company is performing to its best potential. They keep their eyes on multiple areas within the ...

The working version of all creative and corresponding URLs must be received by our traffic team [email protected] no later than 72 hours prior to the live date of your campaign in order to avoid any ...