Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

WhatsApp is working on a new set of filters and call effects using AR. A low-light and new touch-up mode should offer extra flexibility. Lists will let you organize contacts and groups for quick ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Maxim Kuzlin lost part-time work as a design photographer around the beginning of the Covid-19 pandemic. Originally from Russia and now living in Paris, the 28-year-old with time on his hands stumbled ...

Some of TikTok's top trending filters and effects are made by users not employed by the company. These creators, known as effects creators, are both influencers and engineers. While they love the work ...