Zoë Arden, a fellow at the University of Cambridge Institute for Sustainability Leadership and author of Story-Centred ...

When most founders hear “brand,” their mind jumps to logos, colors, and fonts. But in the early days of a startup, design polish doesn’t attract customers, partners, or investors. A strong narrative ...

Every few years, a new platform rises to dominance. From Facebook’s early explosion to TikTok’s cultural takeover, marketers constantly shift their budgets and plans to keep up with whatever is ...

As elections shake up governments around the globe and new politicians take the stage, we’re seeing just how powerful controlling the narrative has become in modern leadership. “Leaders narrate ...

Introduction -- Why science needs story -- Science is stuck in a narrative world ... -- And the humanities ought to help ... -- But the humanities are useless for this ... -- Therefore Hollywood to ...